Strategic
Partnerships for
Brands and Business

ALOK+
FREE FIRE
BUDWEISER+
APPROVE
EXTRA LIFE+
GAMES
MAC+
TRANCHESIS
MAIZENA+
TOKSTOK
HEINZ+
RESERVA
CAMAROTE N1+
CARNAVAL RIO DE JANEIRO
RUFFLES+
FIEVER
CIF+
CRISTO REDENTOR

We accelerate business by building partnerships between brands, companies and people.

We have been doing this for over 10 years, through market analysis, creativity and networking, to generate unconventional strategies. All of this powered by a proprietary business intelligence tool. We map problems, explore opportunities and find solutions to make a difference in our client’s business.

We accelerate business by building partnerships between brands, companies and people.

We have been doing this for over 10 years, through market analysis, creativity and networking, to generate unconventional strategies. All of this powered by a proprietary business intelligence tool. We map problems, explore opportunities and find solutions to make a difference in our client’s business.

Follow @crossnetworking on Instagram

+BRAZIL

Rua Tavares Cabral 102, 5º andar
São Paulo, SP
+55 (11) 3030-0070
contato@crossnetworking.com.br

+INTL

contact.worldwide@crossnetworking.com.br

Alok+

Free Fire

We took Alok to the world of the most downloaded mobile game in the world in 2020: Free Fire. In this partnership, the Brazilian DJ became a skin with healing skills on the game, in addition to producing the exclusive song “Vale Vale”, which plays before the game starts. To top it off, part of the money raised from the sale of the Alok skin was donated to charities around the world.

Budweiser+

Approve

Together with Ambev's licensing team, we developed a partnership project for the brewery brands to connect with their public through new channels. Thus we created the collab between Budweiser and the fashion brand Approve. The exclusive collection consisted of clothes and accessories that mixed Approve's sportwear essence with the famous Budweiser brand, allowing young people to dress in their lovebrands.

Extra Life+

Games

A proprietary project created in 2020 offering to the market new ways of connecting to an audience that has been growing worldwide: the gamers. All this through a super dynamic Game Show, in partnership with Terra. In each episode, pro-players will join celebrities from TV and Internet to compete for a prize of 10 thousand reais in donations to their favorite NGO.

MAC+

Tranchesis

In order to put together a friendship between sisters with their love for makeup, we joined Marcella and Luciana Tranchesi with MAC Cosmetics, to develop a special limited-edition collection. Each detail of the collaboration was developed together: the box, the tones and even the names of the products refer to the lifestyle of the two influencers. At its launch, MAC broke a historical sales record on their website: it was sold in one day the equivalent of 4 weeks of products - more than Black Friday or Christmas.

Maizena+

TokStok

To celebrate Maizena's 130 years of tradition, we took her famous yellow box to Tok&Stok, one of the largest furniture and decoration chains in Brazil. The partnership generated a personalized line of kitchen decorating utensils and accessories. The public's acceptance was so good that the collection has been on the market for more than 5 years now, becoming part of the home of thousands of people.

Heinz+

Reserva

To celebrate its 150 years of history, we have joined Heinz to RSV +, the collaboration nucleus of the Reserva brand, to launch an exclusive fashion collection. The commemorative collab reflected Heinz's spirit by paying homage to the brand's iconic visual and verbal universe in a limited edition. The main inspiration for the partnership came from Heinz's visual ensemble, based on the color palette of the company's products, translated into mustard and red tones.

Camarote N1+

Carnaval Rio de Janeiro

Through strategic partnerships, one of Cross's first cases emerged! The Camarote N1, Sapucaí's most desired space in Rio de Janeiro today offers experiences such as beauty center, buffet service, transportation of guests and many other incredible activations made possible by partner brands that can take advantage of the event's visibility to promote their products and services, but which also add great value to the project.

Ruffles+

Fiever

The famous chips potato came off the shelves and went straight to the feet of a cool crowd! We joined Ruffles and Fiever, a recognized sneaker brand that was made for young people and super aligned with fashion trends, in a collab that printed different tennis models with the brand of the most beloved chips. The case achieved huge developments, such as its official release in the videoclip “Credo que Delícia” by the Brazilian funk singer MC Kevinho.

CIF+

Cristo Redentor

Already recognized worldwide, the CIF product reached the Brazilian market and needed to draw attention to its arrival into the country. Cross's goal was to create brand awareness and visibility, making it impactful among consumers. Our solution was to clean the biggest symbol of Rio de Janeiro, Christ the Redeemer. The brand became a supporter of the cleaning and maintenance activities of the monument at the time when Brazil hosted the largest sporting event in the world, the Olympics.

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